Sydney Sweeney's New Look Coincides with Scooter Braun Romance Rumors

October 27, 2025

Los Angeles, CA - "Euphoria" star Sydney Sweeney has turned heads with a dramatic new haircut, debuting a chic bob. The stunning transformation comes amidst swirling rumors of a budding romance with music mogul Scooter Braun. Sweeney's fresh look has ignited social media, with fans buzzing about both her style evolution and the unexpected pairing.

The 28-year-old actress, known for her long blonde locks, showcased her significantly shorter, brighter blonde hair, a change that has been widely praised as a sophisticated and modern update. The new style was unveiled just as whispers of a connection with the 44-year-old record executive began to surface, adding another layer of intrigue to Sweeney's public persona.

Who is Scooter Braun?

For those unfamiliar with the name, Scott Samuel "Scooter" Braun is a prominent American businessman, investor, and record executive. He is widely credited with discovering a young Justin Bieber on YouTube in 2008 and playing a pivotal role in the careers of global superstars like Ariana Grande. His influence extends across music, tech, and entertainment, having made early investments in successful companies like Uber and Spotify.

Standing at approximately 5' 11", Braun has built a multimedia empire. In 2021, he sold his company, Ithaca Holdings, to South Korean entertainment giant HYBE for over a billion dollars, a deal that significantly boosted his personal wealth. As of late 2025, Scooter Braun's net worth is estimated to be around $500 million.

Braun was previously married to South African-born Canadian health activist Yael Cohen. The couple married in July 2014 and have three children together. They divorced in September 2022.

The Taylor Swift Controversy Explained

Scooter Braun is perhaps most famous, or infamous, for his highly publicized dispute with pop superstar Taylor Swift. The conflict began in 2019 when Braun's company, Ithaca Holdings, acquired Big Machine Records, the label where Swift had recorded her first six albums. This purchase gave Braun ownership of the master recordings of those albums, a move Swift described as her "worst case scenario."

What did Scooter Braun do to Taylor Swift?

By purchasing Big Machine Records, Braun gained control over the master recordings of Swift's first six albums. Swift stated that she had been trying to buy her masters for years but was never given the opportunity. She accused Braun of "incessant, manipulative bullying" over the years, partly through his association with Kanye West. The situation was exacerbated when Braun sold her masters in 2020 to a private equity firm, Shamrock Holdings, for a reported $300 million to $405 million. Swift claimed this was the second time her music had been sold without her knowledge.

Is Scooter Braun still making money off of Taylor Swift?

After selling the masters to Shamrock Capital, it was reported that the terms of the deal would allow Braun and Ithaca Holdings to continue profiting from her catalog for many years. This was a key reason Swift declined an offer from Shamrock to become an equity partner. However, in a significant victory for the artist, Swift announced in May 2025 that she had successfully regained ownership of her master recordings from Shamrock Capital. A source clarified that this deal happened "despite Scooter Braun, not because of him."

The Mass Exodus: Did Justin Bieber Drop Scooter Braun?

In recent years, Braun's once star-studded client list has seen some significant departures. In what has been described as a "mass exodus," several high-profile artists have parted ways with him as their manager.

Yes, Justin Bieber is no longer managed by Scooter Braun. After a long and foundational partnership that began in 2008, a representative for Bieber confirmed in June 2024 that he was no longer working with Braun or his company, SB Projects.

Other major artists who have cut professional ties with Braun include:

Ariana Grande

Demi Lovato

J Balvin

Idina Menzel

In June 2024, Braun announced his retirement from artist management to focus on his role as the CEO of HYBE America.